BIAA Celebrates Brain Injury Awareness Month

By Steve Walsh; Senior Director, Marketing and Communications; Brain Injury Association of America

The Brain Injury Association of America (BIAA) has been celebrating Brain Injury Awareness Month this March by putting a spotlight on the experiences of brain injury survivors. For the third year, BIAA continued its More Than My Brain Injury campaign, which centers the stories of brain injury survivors to increase understanding, reduce stigma, improve care, and showcase the diversity in this community.

“BIAA is proud to continue to lead the nation in observing Brain Injury Awareness Month,” said Rick Willis, BIAA’s president and CEO. “Too often brain injury survivors are defined by an injury, and our goal with this campaign is to change that perception. An individual with a brain injury is more than a brain injury. They are a unique person with their own unique experiences.”

The campaign provides a platform for educating the public about the incidence of brain injury. As part of More Than My Brain Injury campaign, survivors, caretakers, professionals, family members and advocates are invited to participate on a personal level through storytelling, social media posts, custom apparel, media outreach, and legislative advocacy.

BIAA is leading a number of events and activities throughout the month. A calendar of events as well as information on how to get involved, including educational material and downloadable collateral is available on our Brain Injury Awareness Month page.

Many people with disabilities have their lives defined for them. The More Than My Brain Injury campaign gives individuals a chance to overcome those definitions, allowing them to tell their own stories and change the narrative of their lives. You can see some of the stories that we have shared on our Personal Stories page or on our social media channels.

BIAA works year-round to educate the public about brain injury and support survivors and their families. For more than three decades, BIAA has proudly led the nation in observing Brain Injury Awareness Month every March.