Instagram | BIAA & Pilot International | Brown Bag It for Brain Injury

In 1994, the Brain Injury Association of America (then National Head Injury Foundation) launched Brown Bag It, a nationwide fundraiser encouraging people to bring their lunch from home and donate what they would have spent on a restaurant lunch to the organization instead. The campaign went on for several years and proved to be a fun way for people to show their support for the brain injury community. In 2017, BIAA brought back Brown Bag It and now we’re partnering with Pilot International to continue to raise money through this initiative. If you’re planning a Brown Bag It fundraiser, download our Instagram images above and scroll down for sample posts you can use to promote your event!

Sample Instagram Posts

Before Your Event

In 1994, @bia_usa launched “Brown Bag It,” a nationwide fundraiser encouraging people to pack their lunches and donate what they would have spent on lunch to the organization instead.

The Brain Injury Association of America is the nation’s oldest and largest brain injury advocacy organization. Support @bia_usa and the larger brain injury community and join me as I #BrownBagItForBI on (insert your event date).

Have you packed your #brainfood for tomorrow’s lunch yet? Don’t forget to post a picture and tag @bia_usa so they know you’re brown-bagging-it for brain injury! #BrownBagItForBI

On Event Day

It’s #BrownBagItForBI day! Thank you to all my friends and coworkers who are helping to raise awareness of brain injury! What’s everyone having for lunch today? #BrainFood

I’m participating in #BrownBagItForBI today. I packed some healthy #brainfood for lunch and I’m donating what I would have spent at a restaurant to @bia_usa. Doesn’t my lunch look delicious?

After Your Event

Thank you to everyone who joined me for #BrownBagItForBI and helped to increase awareness of brain injury! We raised (insert $ amount) for @bia_usa! If you haven’t made your donation yet, visit biausa.org/brownbagit